Streisand Effect: Activate

February 26th, 2011 § 0 comments

It appears that the estate of J.R.R Tolkien (primarily driven by his son Christopher, by most accounts) is continuing in its increasingly absurd attempts to silence those who dare to utter the name ‘Tolkien’. The latest evil copyright-flouting pirate to be brought to justice was the proprietor of a Zazzle store who offered a badge bearing the text “While you were reading Tolkien, I was watching Evangelion.”. If that’s the level of ‘infringement’ that they’re going after now, I’m half expecting a cease-and-desist for this post, to be honest – I’ll be sure to post it here if one turns up, it should make for some entertaining reading.

In the mean time, the internet is responding in the usual fashion – giving the ‘infringing’ work far greater publicity than it would ever have received otherwise. Alongside the inevitable blog coverage, there is now a new store on Zazzle offering a range of censored Tolkien merchandise – how long that one’s going to last is anyone’s guess, but with the preposterous claims that the estate has been spouting thus far it should at least make for some entertaining viewing.

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